According to Digiday Research’s survey, out of 315 publishers, about 46% stated that their main focus was increasing subscriptions.

Ads are still relevant with 64% of the respondents prioritize direct-sold advertisements.

The days of making hundred of millions through simply dedicating a separate classified ads section as the Tages-Anzeiger of Zurich did many years ago are gone. They died along with their target audience at an alarming rate, leaving it up to the digital world to revive journalism and continue making a profit, or at least generating some sort of revenue.

And this is where the problem lies: many if…

Issa Salem

My purpose is to lead by example and inspire everyone to reach their full potential so together, we can create a happier, healthier and more ideal environment.

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